Profiling

What we do

Profiling

Rare amongst other agencies offering stakeholder research, MMRG’s full service qualitative market research heritage is used to best advantage for our clients.

This means we’re completely conversant in every stage of the process, and approach it with the end goal in mind. We partner our clients to create user-defined indices, providing the most relevant and compelling analysis of key stakeholders.

Profiling process

Our clients define the ‘marketplace’, i.e., the exact type of stakeholder to be identified within or across specific geographies and therapy classes.
We work together to identify the structure of the opinion leader faculty with regards to ranking and geography.
We work with our clients to define relevant profiling indices that will allow us to supply the most relevant data.
The profiling indices are developed with a mind to how the client wishes to collaborate with the KOLs in the future.

CASE STUDIES

Identification of USA-based professional medical societies and other influential organisations through secondary research

International Opinion Leader Identification and Internal Validation

Target Product Profile Evaluation Study

TESTIMONIALS

The MMRG study was instrumental in formulating our go-to-market approach for the type 2 diabetes drug. In just two years we are 26% ahead of our forecasted sales income.

MMRG were very effective in their presentation of the data for this study. Specifically, the presentation format and data analyses developed, segmented the results into a format that is easily comprehensible for even a novice.

We just wanted to take this opportunity to say how pleased we are with the calibre of the project work that has been conducted by MMRG for this study.

Thanks again for conducting this study and for the final report/analysis which added significant insights to our strategic forecast assumptions. Most notably the interest in the 3-month SSA and higher-efficacy combination products.

WOW!!! MMRG have clearly OUTDONE themselves, and I am very grateful to the authors of this report! Thank you so much for the leadership you have demonstrated on our vaccine projects. Efforts like this continue to solidify your leadership position.

MMRG did an excellent job of keeping us on track and providing market research design methodology leadership. Also, MMRG’s deliverables are outstanding and unique - with a broad range of applicability in our marketing and sales organization.

I just wanted to take this opportunity to let you know how pleased we are with the calibre of the project work that was done on our key product by MMRG. We are especially pleased with the innovative work that MMRG produced for this project.

MMRG did not only do an excellent job, but also conducted the research and delivered the results keeping to almost impossible deadlines. The research was of very high quality and conducted in a highly professional way.