Assessing

What we do

Assessing

Strategic stakeholder assessment is a rigorous process, as the scope, rate of change and sphere of influence of each stakeholder is vastly different comparatively and across geographies.

Client collaboration

After identification and profiling, MMRG works with each client to assess each stakeholder's relative significance in the therapy area or market of interest. We’ll help devise a set of indices and a programme of primary research that will enable our clients to rank, weight and tier individuals that best meets their desired end goals.

Understanding stakeholder relationships

To gain competitive advantage and ensure smooth transition to launch, our clients need to understand the complex relationships between stakeholders and the pharmaceutical industry. MMRG have developed an array of methodologies to provide comprehensible factors that clients can use, share and distil into their decision-making process.

CASE STUDIES

Identification of USA-based professional medical societies and other influential organisations through secondary research

International Opinion Leader Identification and Internal Validation

Target Product Profile Evaluation Study

TESTIMONIALS

MMRG did not only do an excellent job, but also conducted the research and delivered the results keeping to almost impossible deadlines. The research was of very high quality and conducted in a highly professional way.

I just wanted to take this opportunity to let you know how pleased we are with the calibre of the project work that was done on our key product by MMRG. We are especially pleased with the innovative work that MMRG produced for this project.

Thanks again for conducting this study and for the final report/analysis which added significant insights to our strategic forecast assumptions. Most notably the interest in the 3-month SSA and higher-efficacy combination products.

We just wanted to take this opportunity to say how pleased we are with the calibre of the project work that has been conducted by MMRG for this study.

MMRG did an excellent job of keeping us on track and providing market research design methodology leadership. Also, MMRG’s deliverables are outstanding and unique - with a broad range of applicability in our marketing and sales organization.

MMRG were very effective in their presentation of the data for this study. Specifically, the presentation format and data analyses developed, segmented the results into a format that is easily comprehensible for even a novice.

WOW!!! MMRG have clearly OUTDONE themselves, and I am very grateful to the authors of this report! Thank you so much for the leadership you have demonstrated on our vaccine projects. Efforts like this continue to solidify your leadership position.

The MMRG study was instrumental in formulating our go-to-market approach for the type 2 diabetes drug. In just two years we are 26% ahead of our forecasted sales income.